{"id":227,"date":"2025-03-21T13:56:55","date_gmt":"2025-03-21T13:56:55","guid":{"rendered":"https:\/\/dummy.xtemos.com\/woodmart2\/t-shirts-elementor\/?page_id=70"},"modified":"2026-07-20T05:15:05","modified_gmt":"2026-07-20T05:15:05","slug":"about-us","status":"publish","type":"page","link":"https:\/\/mostafaalattar.com\/en\/about-us\/","title":{"rendered":"Who we are"},"content":{"rendered":"
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Some things are not said. It smells.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Who we are<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The story of a man who built his relationship with perfume before he built it with words \u2014 and twenty years of careful silence turned into the first sentence that Kian says.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Before the name, the smell was<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In a year 2004, Mostafa Alattar was not building a project.
He was looking for something deeper than that.<\/p>

While working as a development engineer \u2014 disassembling complex systems, building solutions from scratch, reading the hidden language of materials and numbers-he noticed something strange:<\/p>

The fragrance works by exactly the same logic.<\/p>

Every molecule has a role. Each stage has a timer. The base holds the heart, the heart lifts the top, and the top is the first sentence that the fragrance says to those around you. Complete geometry-invisible, but existing with absolute accuracy.<\/p>

“I saw in the perfume what I saw in engineering-a whole system that works in silence to produce a single result, which you do not see but feel.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover our store<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t 20 years of accumulation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tBefore launching his first official fragrance, Mustafa was designing, testing and redesigning\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOur own design\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tEvery composition is developed from the ground up\u2014without imitating existing fragrances or reproducing the work of others.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMaterial depth\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tRare saffron, real oud, natural rose-ores that reflect on quality, consistency, depth and more rare natural ingredients that you deserve\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tA Distinctive Identity\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tA niche fragrance house rooted in Arabian identity and created with a global vision.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Chapter II - 2004 to 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\nTwenty years of deliberate silence.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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It wasn't an absence. It was a build-up.<\/p>

Twenty years of dissecting major perfumes \u2014 piece by piece, molecule by molecule \u2014 to understand what makes some perfumes remain in memory years after their owner has passed. Twenty years of installation, testing and rewriting experiments. From world exhibitions to closed workshops. From reading in aromatic chemistry references to traveling in search of a particular raw material.<\/p>

In these years, Mustafa was appearing at international engineering conferences in an engineer's coat, and at perfume exhibitions with a designer's nose \u2014 and the two were talking with the same questions:<\/p>

What makes this thing last What makes it unique What makes it-real<\/em>

He was not looking for convenient answers. He was looking for the right equation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u0628\u0639\u0636 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0644\u0627 \u062a\u064f\u0642\u0627\u0644. \u0628\u0644 \u062a\u064f\u0634\u064e\u0645\u0651. \u0645\u0646 \u0646\u062d\u0646 \u0642\u0635\u0629 \u0631\u062c\u0644 \u0628\u0646\u0649 \u0639\u0644\u0627\u0642\u062a\u0647 \u0628\u0627\u0644\u0639\u0637\u0631 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0628\u0646\u064a\u0647\u0627 \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u2014 \u0648\u0639\u0634\u0631\u0648\u0646 \u0639\u0627\u0645\u0627\u064b \u0645\u0646 \u0627\u0644\u0635\u0645\u062a \u0627\u0644\u062f\u0642\u064a\u0642 \u062a\u062d\u0648\u0651\u0644\u062a \u0625\u0644\u0649 \u0623\u0648\u0644 \u062c\u0645\u0644\u0629 \u064a\u0642\u0648\u0644\u0647\u0627 \u0643\u064a\u0627\u0646. \u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u0645\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0631\u0627\u0626\u062d\u0629 \u0641\u064a \u0639\u0627\u0645 \u0662\u0660\u0660\u0664\u060c \u0644\u0645 \u064a\u0643\u0646 \u0645\u0635\u0637\u0641\u0649 \u0627\u0644\u0639\u0637\u0627\u0631 \u064a\u0628\u0646\u064a \u0645\u0634\u0631\u0648\u0639\u0627\u064b. \u0643\u0627\u0646 \u064a\u0628\u062d\u062b \u0639\u0646 \u0634\u064a\u0621 \u0623\u0639\u0645\u0642 \u0645\u0646 \u0630\u0644\u0643. \u0628\u064a\u0646\u0645\u0627 \u0643\u0627\u0646 \u064a\u0639\u0645\u0644 \u0645\u0647\u0646\u062f\u0633\u0627\u064b \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u2014 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-227","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mostafaalattar.com\/en\/wp-json\/wp\/v2\/pages\/227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mostafaalattar.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mostafaalattar.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mostafaalattar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafaalattar.com\/en\/wp-json\/wp\/v2\/comments?post=227"}],"version-history":[{"count":75,"href":"https:\/\/mostafaalattar.com\/en\/wp-json\/wp\/v2\/pages\/227\/revisions"}],"predecessor-version":[{"id":1527,"href":"https:\/\/mostafaalattar.com\/en\/wp-json\/wp\/v2\/pages\/227\/revisions\/1527"}],"wp:attachment":[{"href":"https:\/\/mostafaalattar.com\/en\/wp-json\/wp\/v2\/media?parent=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}